Choose awarefully!

Posted: December 7, 2010 in Uncategorized

Dear Friend,

I may seem like a happy-go-lucky person, but that is not the whole truth. I may seem to be always having fun, but many times it’s just a facade. I have been in pain too and I totally understand your’s, excepting I won’t talk about it unless you bring it up.

Life would be meaningless without the opposites. If you weren’t so tall, your best friend won’t be so short. If you weren’t fair, I wouldn’t be dark, right? To understand pleasure you need to feel the pain. There cannot be pleasure without the pain. That is what I have come to understand about life.

Even if you had a row of buttons in front of you and you can make things happen by pressing those buttons; get a Ferrari, fall in love, be married or happy, you would still want a button which says “surprise”. Because if everything happened exactly as you want it to happen, you will be very bored.

So it’s best that life is full of uncertainties, sometimes even unhappiness. Pain comes through non-acceptance as Buddha, Jesus and Mohammad taught us. Accept pain, in fact embrace pain. I know it’s easy to say, but there is no other way out. Most of the suffering comes from resisting. Jesus said resist not evil. Whatever you resist, persists.

As Rhonda Bryne’s “The Secret” tells us about the “law of attraction”, whatever we think most about, happens to us. If you think of pain always, you will be in pain. That doesn’t serve you.

So think about what you want, and your mind will find a way to get it for you. The mind is a homing device and it always stays on target. Just give it the right target. In fact choose your target, your desires.

Most times, we are running on auto pilot and we are not aware of a majority of our thoughts. Our subconscious mind records every single thing you see, hear, taste touch or smell and for ever. It is the operating software of your life. What you believe deep in your heart is what you get and your belief is because of your experiences right from childhood till now.

So if you don’t have the life you want, you need to look deep inside and find that faulty belief and remove it. You have to increase you awareness and one way of doing that is through meditation.

Being a muslim, I don’t know if that way is open to you but, meditation has nothing to do with any religion. It just makes you still your mind, and there are no conflicts within yourself and from that still ness whatever you think and want will come about.

I am just being your friend here, and sharing the knowledge that is helping me. According to quantum physics and the ancient Hindu Vedanta (the cream of the Vedas), as also many ancient religions, GOD is that energy which is conscious of itself, and which has precipitated itself into you, me and all the others apart from this earth, the milky way, the galaxies, the air we breath, the water we drink, the animals, plants, etc.

So GOD is not just the screenplay writer of our life, but he is also playing all the characters. He is also the props, he is also the stage and he is also the audience. It’s too complex a thought to comprehend, but if you trust in the divine – may it be jesus or Allah, you may experientially understand it.

This is not something I speak of with most of my friends, as they may not understand it, but I see you have a higher awareness and so this conversation.

Don’t ask how you will rid yourself of the pain. Ask yourself what will make you happy and walk that path. Happiness will be in the journey and not the destination.

So do each thing joyfully and whenever you think about any pain, smile, embrace it, welcome it, make it your friend, treat it as a dear memory and then think of the next joyful thing you want to do. Focus only on what you want and that thing will grow and you will attract more and more of it and before you know it, your life will be filled with laughter and love.

Loosen up my friend, don’t take anything too seriously and have fun. There is nowhere to run, nowhere to hide. Everywhere, there is you, just you. Even I am you, so is the guy who gave you so much pain. You can’t run away from yourself can you?

And watch the secret everyday till it is burned into your being. It will lead you to research and read many more books which will help you understand.

The Secret indeed has really helped me and I am sure it will help you too. Also read Rhonda Bryne’s THE POWER, if you haven’t already.

Though we had connected only briefly, trust me, I do care and wish you all happiness always.

Your friend,

Devraj.

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Posted: September 8, 2010 in Sayings!

“People are defeated by easy, victorious and cheap successes more than by adversity.” B enjamin Disraeli.

Hi guys,

QALESYA started telecast on 9th Aug 2010 at Astro Prima at 2100 hours. The telecast as you guys are all aware is from Monday to Thursday.

As this Mega Ramadan drama Series unfolds, NSK had organized a function in appreciation of Sekolah Menangah Kebangsaan Sentul Utama 51200 Kuala Lumpur ,Friday 6th Aug 2010, 1100 hours.

Sekolah Menangah Kebangsaan Sentul Utama, had allowed NSK to shoot the city school portion of QALESYA in their premises.

In appreciation of that wonderful gesture, NSK gifted a COMPUTER along with a PRINTER to Sekolah Menangah Kebangsaan Sentul Utama in a simple ceremony.

We hope this gesture goes a long way in fostering this wonderful relationship and is NSK’s way of tithing! Happy viewing!!

Devraj.

Put eight monkeys in a room. In the middle of the room is a ladder, leading to a 
bunch of bananas hanging from a hook on the ceiling.
Each time a monkey tries to climb the ladder; all the monkeys are sprayed with
ice water, which makes them miserable. Soon enough, whenever a monkey attempts
to climb the ladder, all of the other monkeys, not wanting to be sprayed, set upon
him and beat him up. Soon, none of the eight monkeys ever attempts to climb the
ladder.

One of the original monkeys is then removed, and a new monkey is put in the room.
Seeing the bananas and the ladder, he wonders why none of the other monkeys are
doing the obvious, but, undaunted, he immediately begins to climb the ladder. All
the other monkeys fall upon him and beat him silly.
He has no idea why. However, he no longer attempts to climb the ladder.

A second original monkey is removed and replaced.
The newcomer again attempts to climb the ladder, but all the other monkeys hammer
the crap out of him. This includes the previous new monkey, who, grateful that
he’s not on the receiving end this time, participates in the beating because all
the other monkeys are doing it. However, he has no idea why he’s attacking the new
monkey.

One by one, all the original monkeys are replaced. Eight new monkeys are now in the
room. None of them have ever been sprayed by ice water. None of them attempt to
climb the ladder. All of them will enthusiastically beat up any new monkey who
tries, without having any idea why.

‘AND THAT’S HOW ANY COMPANY’S POLICIES GET ESTABLISHED’.

The tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach. – Benjamin Mays.

If you would not be forgotten as soon as you are dead, either write things worth reading or do things worth writing – Benjamin Franklin.

Give to receive!

Posted: August 3, 2010 in Sayings!

The door to receiving, is the same as the door to giving. So you had better keep that door open, by giving.  

NUSANTARA SENI KARYA SDN BHD

Posted: July 28, 2010 in NSK

    

Starting with Astana Idaman, the first ever series produced, Nusantara Seni Karya Sdn Bhd, with a paid up capital of RM 3.5 million, has gone from strength to strength. Building on the earlier successes of Aku Untuk Mu, Durani, Kasih Dari Syurga, NSK has narrated engaging, entertaining tales with universal appeal. 

In its first year of existence, producing a bare 45 hours in the year 2007, NSK produced 247 hours in the year 2009. This year NSK is slated to do 259 hours, with a solid plan to increase the output to 281, next year. An international joint venture, with the expatriates bringing their proven expertise in various big international markets, NSK is poised to be the market leader with innovative successful global concepts adapted to the Malaysian taste. NSK is a complete production house originating its own concepts through brainstorming/creative discussions amongst its creative professionals, having its own high end cameras/lights/sound equipments as also full scale editing facilities complete with dubbing/music/mixing and top end graphics.

Churning outs hits with a regularity that leaves the competition agape, NSK has consistently topped, with the heartwarming story of Durani, the girl next door goofy klutzy charm of Dania in Awan Dania which is now in its 3rd season; the riotous comedy colors of Di Bawah Ketiak Isteri into its 2nd season; Qalesya – a special Ramadan series targeting family viewing which is also into second season, etc.

With funny comedies, compellingly tragic dramas, epics telling stories of a bygone era, NSK has done it all. NSK has explored different genres – tele-movies, series, mini-series, weekly dramas as also daily soaps.

  While Awan Dania beat the competition hollow on Astro Ria, NSK’s first daily soap shot on high definition, Senja Permai ruled the roost on Astro Prima for 4 months, with an all start cast comprising of Hafizuddin, Marissa Yasmin, Norman Hakim, Faizal Hussain, Zarina Zainuddin, Ainul Aishah, etc.  Dato Jallaluddin Hassan stared in Astana Idaman and Aku untuk Mu. Other starts to have graced the screen with NSK are Dinas, Farrah Dhiya, Fasha Sanda, Zamarul, Puteri Sarah, Almy Nadia, Scha Alhya, etc.

Being Astro’s preferred production house not being enough, NSK is now poised to take the local terrestrial TV market by storm by pitching for dramas on TV3, TV2, etc. NSK is also planning to enter the very competitive AD FILM market. Committed to excellence and growth through innovative out of the box programming, expanding the market through qualitative heart warming internationally successful stories adapted to Malaysian sensibilities, NSK has ambitions of making it big in the AD FILM and FEATURE FILM market also.

Driven, talented, breaking new grounds, NSK is at the forefront of the television/film revolution sweeping the Asian sub-continent. Seeking new vistas, new horizons, NSK solicits every creative individual’s, TV stations’ viewer’s support – to entertain, to grow, to expand.

For further details, NSK can be contacted at:

NUSANTARA SENI KARYA SDN BHD 25/3, Jalan Medan Setia satu Plaza Damansara Bukit Damansara 50490 Kuala Lumpur Malaysia. TEL +60-3-2094 3225 FAX +60-3-2094 3669.

QALESYA – 2

Posted: July 27, 2010 in Ramadhan Series

Hey folks!

It’s that time of the year again, when we pray, fast, forgive and spend time in quiet contemplation.  It is Ramadan – bulan puasa, bulan suci….. and for us makers of TV soaps, it’s time to focus on  good wholesome family entertainment.

So after a successful first run, here comes QALESYA2, a heartwarming feel good story which had the viewers in its grip last Ramadan.

QALESYA as you know is the story of a young innocent beautiful poor 14 year old who is entered into a religious school, because of her parent’s inability to fund her education.

Being of religious, pious bent of mind, QALESYA relishes studying there, excepting quite a few mean girls harass her for enrolling without paying fees.

Muhammad (14) who always dreamt of being a rock star, is the odd one out at the religious school. Born to rich parents, who indulged his every whim, his wayward ways force his parents to send him to the religious school so that he may imbibe the wisdom of Al Quran and reform.

Sadat, a gangster’s son has his sights set on outdoing his dad. But his mother would have none of it and sends him to religious school in the hope that he will mend his ways.

Mustafa is ambitious of becoming a preacher and preaches at every given opportunity, much to the embarrassment of his friends and even his father. If he doesn’t have somebody to preach to, he will speak his sermons to the cattle, to any animal domestic or wild.

Comel loves food to distraction and has the girth to show for it.

How this motley group of people with different backdrops, interact and imbibe the religious teachings and thereby become better human beings, is what QALESYA is all about.

And guys, it’s treated in a light hearted funny manner, guaranteed to raise, more than a few laughs. So lighten up and be prepared for some good clean entertainment.

We will see you at Astro Prima,  Mondays  through Thursdays, 2100 hrs  from 9th August onwards.

Happy viewing and Selamet berpuasa !!

Dev.

The ratings War!

Posted: July 21, 2010 in Uncategorized

I grew up in Ahmedabad, the-once-capital of Gujarat, India’s western most state bordering Pakistan. Like any desert part of the world, the climate was extreme. While in winter, though the mercury never did dip to the minus, summers were terrible at 50 degree Celsius.

Television viewing was a ritual we indulged in as kids. Home after school, was spent in front of the TV. With the frying heat, sneaking out was not a choice. Cable TV hadn’t started and the options were limited to local content.

As I grew up in the late eighties and early nineties, Ahmedabad was a booming TV station and the richest TV station amongst all regional TV stations with lots of sponsored programs. Gujarati stars came from Mumbai to act there and it attracted a host of directors and editors also from Mumbai. A few big time Mumbai (them Bombay) producers also had serials running there.

Then the competition got hot and all sorts of people started coming in. Not understanding what TV/films are all about, they started undercutting each other. To compound matters, a small poor production got good ratings. There being NO established co-relation between ratings and expensive productions, ratings became the sacred mantra.

Some overzealous well meaning higher up, without adequate understanding of the media, allowed the rates to dip. Since the per-episode rate became low, the artist rates, writer rates and technician rates as also production value had to be cut. It resulted in bad production. Because of bad production, the viewer-ship fell. Because the viewer ship fell, the ad rates also fell. So the per episode rate dipped even further and so began a vicious circle that destroyed the industry which impact is felt to this very day.

It has been 20 years since, but Ahmedabad still hasn’t recovered from those disastrous happenings. With the rates falling so low, all the good artists, technicians had no choice but to migrate to Mumbai. The left overs were non-artists and technicians who wouldn’t have been accepted anywhere. Only monkeys work for peanuts.

I am glad, that we at ASTRO are doing the reverse. We are paying good money to the good producers who make good productions. More per-episode money will attract the intelligent, well learned, qualified people to the industry whose parents otherwise will not allow their sons and daughters into the TV industry were the money to be small.

So more money, more intelligent people coming in, better productions, more viewers, better ad rates, and the cycle goes higher and higher. This indeed, is the way to build the TV industry.

Yes the important thing is that ASTRO should be all ready and prepared to milk the benefits when it grows bigger. If you expand the pie and others partake of it that would be stupidity too. I would say as industry leaders who invariably stand to earn, when the market grows bigger, the onus is on ASTRO to build this industry and the best way indeed is to pay well.

I was quite impressed with Zainir in the May 19th Pitching Forum, when he said that EPIC DRAMA costs are very high and he was aware that they may not fetch big ratings. But it showcases the Malaysian legends and history to the world and it is an exercise above the ratings game. He cannot recover their cost by running it only on Citra. I am sure he has ideas to sell it to the international market. Looking at the good budgets and the production values, I am confident the HISTORY channel and DISCOVERY will lap it up.

ASTRO has had the foresight to have foreign tie-ups. Foreign tie-ups, by its superior production values, international scripts with universal appeal tweaked to drama perfection, with good camera work, editing, music, mixing, styling, etc gives the local industry an example to aim at. That alone is worth the premium it commands. It will surely raise the industry standards, and expand the industry. At the moment, so research tells us, many upper class Malaysians prefer watching English content.

Slowly but surely, superior content produced locally will win them over. I am glad that even when sometimes ratings are not all that high, good productions are being appreciated and that, we are not succumbing to the pressures of the ratings game. I am glad that we have the vision to understand that what wins the ratings war is King only for the day, but good content will always rule.

We at ASTRO understand that Ratings won, is just a battle won. There are other countless battles that make up this war; and an important component of it is MONEY which increases quality exponentially, on all fronts.

How I wish somebody had shown the same mature understanding, 20 years ago in Ahmedabad. It then would have been a thriving hub of great cultural activity and the local TV station would still be teeming with talent. Well, all’s not lost and I see signs of the industry being resuscitated.

I am glad we have such examples to guide us through, but my heart still asks – why does it take an Ahmedabad to …………. and why did it have to be ‘My Ahmedabad’ or ‘Aapnu Amdavad’ as it is known now?

Adios!